How Tyler Haney Founded Outdoor Voices at 25 Years Old

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned. 

This week, we're rebroadcasting and expanding upon one of our favorite Second Life episodes from the archives with Tyler Haney.

When you think about companies that have single-handedly shaken up the activewear industry, Outdoor Voices is probably the first to come to mind thanks to founder and CEO Tyler Haney. At just 25 years old, Haney, a Boulder, Colorado native and graduate of Parsons School of Design, founded Outdoor Voices. What was once just a concept Haney came up with in her bedroom now boasts well over 100 employees, $56 million in funding, 10 stores (and counting), and an army of loyal fans that swear by the stylish, functional styles. Not to mention the popular #DoingThings hashtag that the Austin-based company coined.

It's hard to believe that Haney had a whole other career before building her Outdoor Voices empire, but this is Second Life, after all, so you know the drill. Haney's career began at a fashion startup incubator. Given that she moved around departments, from e-comm to finance to marketing, she undoubtedly learned a lot that would help her in eventually launching her own company. 

Head to iTunes to subscribe to Second Life, and listen to this episode to hear more about how Tyler Haney's vision for Outdoor Voices came to life, and shop some of its chic pieces below.

Next up, the woman behind cult-favorite bakery Milk Bar.