When I'm looking to find fresh and fun outfit inspiration or if I'm ever stuck in a fashion rut, I make a beeline to the Instagram accounts of my favorite Scandi fashion people, where I always find an ensemble that gets me sartorially excited.
We talk a lot about French-girl style and Parisians' nonchalant aesthetic here at Who What Wear, but if the French girl is effortlessly elegant without trying, then the Scandi girl is playfully cool and purposefully so. It's all about comfort, color, and extreme contrasts—a pretty puff-sleeve dress paired with laid-back chunky sneakers, a fancy fuchsia bag paired with minimalist beige pants and a white tee, a silky lace slip dress worn with flip-flops.
So today, I wanted to share some of the coolest outfits I've spotted on Scandi girls this season that will impart a breath of fresh air to your summer-to-fall wardrobe. Keep scrolling to shop the looks for yourself.
Emili Sindlev shows us that you can wear a statement bikini top in the city—simply pair it with trending cargos and a pink button-down. Don't forget the matching pink accessories.
Shop the look:
We love a silky slip dress in summer. Opt for a gorgeous green instead of the usual black and give it a casual Scandi spin by pairing it with easy flip-flops.
Shop the look:
Scandi fashion people ground their outfits in comfort, and nothing is as easy and cool as flowy pants and a chic T-shirt in neutral hues. Just add luxe accessories to tie the ensemble together.
Shop the look:
Give a minimalist miniskirt-and-tank-top outfit a playful edge by pairing it with statement green accessories. Finish the look with a trending oversize leather moto jacket. This is a cool and easy outfit I'm stealing from Pernille.
Shop the look:
Lean into this season's Y2K vibes by styling a pair of loose, low-rise jeans with a colorful printed blouse like Nnenna. Add bold and bright accessories to complete the look.
Shop the look:
Janka Polliani proves an all-pink ensemble can look undeniably cool. Keep it polished in a minimalist silhouette. Barbiecore chic.
Shop the look:
Pair a black strapless top and low-rise skirt with a silver chain belt and edgy accessories. It's the perfect way to make an all-black ensemble look cool in the summer heat.
Shop the look:
This effortlessly cool look is so easy to emulate—just pair cargo pants with a striped button-down and finish with a playful statement belt.
Shop the look:
Up next, 8 Summer Trends That Will Keep Working Hard in the Months to Come
-
5 Chic End-of-Summer Denim Outfits That Will Make You Look Like a Fashion PersonFrom Stockholm to Paris to London.
-
The "No White After Labor Day" Rule Is Out—These Chic Outfits Are InWho says white has to have a season? We’re wearing it all year long.
-
The Chic 2-Piece Outfit Busy Fashion People Always Wear in SeptemberAwkward weather, conquered.
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My BasicsEffortlessly cool.
-
Goodbye, Bubble Shorts—Everyone Everywhere Is Wearing This "Dated" Pant Trend InsteadHere's how It girls in New York, London, Copenhagen, and more are styling them in 2025.
-
Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This FallNext time fall styling inspiration runs dry, just reference these looks.
-
Goodbye, Ballet Flats: It Girls in London, NYC, and Paris Are Prioritizing This Fall Flat Shoe Trend InsteadAnd they're styling it like *this.*
-
Everyone Is Suddenly Wearing This Expensive-Looking Item With White PantsSo chic.
