Allow 9 Stylish Scandi Girls to Give You the Coolest Outfit Inspo


(Image credit: @greceghanem via. The Style Stalker)

When I'm looking to find fresh and fun outfit inspiration or if I'm ever stuck in a fashion rut, I make a beeline to the Instagram accounts of my favorite Scandi fashion people, where I always find an ensemble that gets me sartorially excited.

We talk a lot about French-girl style and Parisians' nonchalant aesthetic here at Who What Wear, but if the French girl is effortlessly elegant without trying, then the Scandi girl is playfully cool and purposefully so. It's all about comfort, color, and extreme contrasts—a pretty puff-sleeve dress paired with laid-back chunky sneakers, a fancy fuchsia bag paired with minimalist beige pants and a white tee, a silky lace slip dress worn with flip-flops.

So today, I wanted to share some of the coolest outfits I've spotted on Scandi girls this season that will impart a breath of fresh air to your summer-to-fall wardrobe. Keep scrolling to shop the looks for yourself.


(Image credit: @emilisindlev)

Emili Sindlev shows us that you can wear a statement bikini top in the city—simply pair it with trending cargos and a pink button-down. Don't forget the matching pink accessories. 

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(Image credit: @darjabarannik)

We love a silky slip dress in summer. Opt for a gorgeous green instead of the usual black and give it a casual Scandi spin by pairing it with easy flip-flops.

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Scandi fashion people ground their outfits in comfort, and nothing is as easy and cool as flowy pants and a chic T-shirt in neutral hues. Just add luxe accessories to tie the ensemble together.

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(Image credit: @pernilleteisbaek)

Give a minimalist miniskirt-and-tank-top outfit a playful edge by pairing it with statement green accessories. Finish the look with a trending oversize leather moto jacket. This is a cool and easy outfit I'm stealing from Pernille.

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(Image credit: @nnennaemchem)

Lean into this season's Y2K vibes by styling a pair of loose, low-rise jeans with a colorful printed blouse like Nnenna. Add bold and bright accessories to complete the look.

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(Image credit: @polliani)

Janka Polliani proves an all-pink ensemble can look undeniably cool. Keep it polished in a minimalist silhouette. Barbiecore chic.

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(Image credit: The Style Stalker)

Pair a black strapless top and low-rise skirt with a silver chain belt and edgy accessories. It's the perfect way to make an all-black ensemble look cool in the summer heat.

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(Image credit: @annabelrosendahl)

This effortlessly cool look is so easy to emulate—just pair cargo pants with a striped button-down and finish with a playful statement belt. 

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Up next, 8 Summer Trends That Will Keep Working Hard in the Months to Come

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.