I’m the Head of Fashion Direction at Amazon—7 New Finds You'll See Everywhere

Sally Singer embodies every sense of the term "tastemaker," as she is known for her sharp eye and innovation in the fashion and digital spaces. Following a storied career spanning two decades at Vogue, she left last year for a new venture as the head of fashion direction at Amazon. Singer actually gave us a glimpse into what it means to be at the helm of the fashion team for the retail giant. "My role involves advising my colleagues across all divisions of Amazon Fashion on what's new and what's next in the world of style," she told us. "Amazon has a global and diverse fashion-engaged customer base (I like to say that we dress the whole world!), so it's a great responsibility and a huge privilege."
Given her expertise and product knowledge, we thought there could be interest in learning about the new Amazon finds Singer personally loves and thinks will resonate with customers everywhere in the coming season. "When I am shopping on Amazon, I look for my idea of 'essentials' (i.e., clothes that are elegant and efficient and that make me smile)," she explained. "'Everyday extraordinary' is my motto for 2022… Bring on the rhinestones, roses, and pearls." Oh, and in terms of the labels she gravitates toward the most in the fashion offering, they really run the gamut. "At Amazon, I love to see what The Drop does next‚ both the influencer collections and the staples," she said. "I am a huge fan of men's classic workwear brands, so you will always find items from Carhartt, Champion, and Levi's in my cart. From The Shop by Shopbop, I splurge on Vince and Rag & Bone. And from Luxury Stores, well, I just love it all."
Below, you'll uncover Singer's top seven Amazon picks right now. Keep scrolling for shopping inspiration from one of the industry's most authoritative powerhouses.
Levi's Premium 501 Original Fit Jeans
The Drop Courtney Short-Sleeve Tiny Crewneck T-Shirt
Alexandre de Paris Hair Clips
Mateo New York Single Pearl Drop Earrings
The Drop Keyla Puff-Sleeve Square-Neck Tiered Midi Dress
"Lovely and so easy, this is the dress that you will wear with boots and a turtleneck in the winter, strappy sandals in the summer. But mostly, you will just wear it and wear it—whether puttering around the house or dashing to brunch—and always feel pretty."
Starella Pointed Toe Mule Flats
Deveaux New York Ava Dress
Now, shop more items we're also loving from Amazon:
Next, check out more stylish pieces to buy on Amazon.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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