Trust Me—This Small Parisian Brand Is Going to Be the Next Big Thing
Most of us won't have touched a handbag since lockdown began, instead sticking to a bag for life for our groceries and pockets for our credit cards. But now that we see signs of things slowly reopening and can see friends in the park and go to restaurants, many are in need of a chuck-it-all-in practical handbag. If you want something a little jazzier than a basket bag, then I've just found an under-the-radar French brand that creates the most beautiful striped tote bags.
Rue de Verneuil was founded in 2014, however, it's a new name to British shoppers as has just been stocked by MatchesFashion. The 1950s-inspired tote bags have a Riviera feel to them, as they have a thin elegant pinstripe, a tan leather strap and come in the colours you typically see lining the French coastline (primarily red, baby blue and a soft yellow).
The handbags are made by hand in the Parisian studio and are an investment for a shopping bag costing between £100 and £200. However, it's a handbag we really would use for every occasion in summer and is timeless enough to come out every holiday for the next ten years. Keep scrolling for the Rue de Verneuil bags we really love.
Next up, see our guide to the key trends for spring/summer 2020.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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