Rihanna's First Puma Ad As Creative Director Is Here

We've been waiting to see what Rihanna would do with Puma ever since she announced last December that she would be joining the athletic brand as the creative director. Well, that day has officially come. As Racked pointed out, Puma just released Rihanna's first campaign image on social media. It's still unclear what exactly she designed here, but the shoes featured (plugged in the Twitter caption) look awesome—both cool and functional. 

Check out the campaign below and keep scrolling to shop current Puma sneakers available now.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.