If Your Vibe Is Old-Money Auntie, You'll Love These 28 J.Crew Finds


(Image credit: J.Crew. PICTURED: Emilie Patch-Pocket Sweater Lady Jacket in Stripe (4138).)

We've all heard about the sophisticated and well-dressed older woman with no kids, husband, or serious commitments beyond dinner plans and the next item on her luxury shopping list. She's cool. She's chic. She's probably what Sofia Richie Grainge aspires to be. Meet the old-money auntie, a classy and stylish embodiment of a woman who prefers Khaite and Toteme to louder, buzzy fashion labels. Old-money aunts aren't just a vibe— they're a lifestyle.

By now, we've all heard about the quiet-luxury aesthetic. While the sartorial label has been through a ton of different iterations over the last few years (coastal grandmother, stealth wealth, Succession-core), there hasn't been much buzz about this playfully chic offshoot. For once, an idea of my own: How about celebrating the old-money auntie? While her style might seem similar to the viral quiet-luxury movement, it's categorized by sharp silhouettes, fun accessories, and an aptitude for colorful touches. 

While the classic elements of quiet luxury still exist within the OMACU (that's old-money auntie cinematic universe), this fun offshoot provides a serotonin boost for people who simply can't live in black all day. If that's you, don't worry. I've turned to J.Crew, my favorite timeless retailer, to find all the things my stealth-wealth heart has been craving recently. And don't worry. I won't tell anyone it's not from The Row. 

Below, shop 28 quiet-luxury and old-money auntie finds from J.Crew that I can't stop thinking about. I'm apologizing to your wallet in advance! If you're anything like me, you won't be able to resist adding these adorable summer pieces to your closet. 

Next, '80s Excess Meets the Rich Mom—This Is the Niche Aesthetic Gaining Momentum

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)