Why Everyone Is Shopping for the Jacket We Wore in Middle School

last updated 13 August 2019

Ever wish you could peek inside the virtual shopping carts of the coolest girls in fashion? Well, now you can. Lyst shared new data on the jacket trend everyone is clamoring for right now: puffer jackets.

Searches for puffer jackets on Lyst have increased by a whopping 280% in the last month, proving that tons of women are interested in the statement style. The site revealed that oversize iterations, in particular, are selling out the fastest. For instance, Raf Simons's Oversized Puffer Jacket ($2175) sold out completely within two weeks. "For every coat that was available on Lyst, 1020 people tried to buy it," the company explained.

If you need some help styling this trend, Lyst's editorial director, Katherine Ormerod, has some words of wisdom: "This season, the best puffer practice is to go big or go home," she said in a statement. "The key to wearing a Power Puffer 2.0 is to create a bold shape—whether you go for the 'lampshade' silhouette or wear the jacket lower on your arms for an off-the-shoulder look." Are you taking notes yet?

Scroll down to shop our favorite puffer jackets!

Topshop

The Puffball Puffer Jacket by Boutique

This Topshop version is guaranteed to last you all winter.

Stella McCartney

Megane Cropped Quileted Shell Jacket

For a designer investment, you can't go wrong with Stella McCartney's statement cropped jacket.

ASOS

Ultimate Padded Jacket

Nothing says "look at me" like an oversize red topper.

Are you on board with this trend? Tell us in the comments below!

Opening Image: Style du Monde

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.