4 Lingerie Brands That Are Making Me Rethink My Bras
Recently, I was looking at my lingerie drawer, and I have to say that I wasn’t overly impressed. In there are my everyday pieces (like nude T-shirt bras and a black strapless one), but noticeably missing were some of the pretty lingerie pieces that deserve a place in everyone’s wardrobe, so I did some investigating. I wanted to find beautiful bras to add to the mix to make me excited about lingerie again.
The first brand to catch my eye was Yasmine Eslami, a French lingerie brand that is a favorite of Parisian It girl Jeanne Damas. The pieces are delicate and beautiful but also wearable enough to slip into every day. The next discovery was Baserange. Known for minimalist designs, the brand also has finishes like pink velour that make them feel special. For truly beautiful designs, Le Petit Trou is where it’s at. The brand’s dainty bralettes are covered in ruffles and Swiss dots and are just the pieces every lingerie drawer needs. And finally, I also discovered Beija London, which features pieces that are designed with unique body shapes in mind—meaning you’ll be able to find a pretty piece no matter your silhouette. Ahead, shop some of my favorite pieces from the brands.
Le Petit Trou
A Polish brand founded by fashion stylist Zuzanna Kuczyńska, these pieces from Le Petit Trou are dainty and beautiful.
Baserange
Baserange has a line of minimal pieces that are dreamed up in everything from natural fibers like organic cotton to luxe fabrics like velour.
Beija London
Beija London has a unique sizing system with three categories (X, Y, and Z) that feature different bras based on your specific shape.
Yasmine Eslami
This is French lingerie that you��ll find in the drawers of It Parisians like Jeanne Damas.
Now I know what I’ll be adding to my lingerie drawer…
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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