Raise your hand if you used to buy five-packs of Fruit of the Loom underwear at Target when you were younger. Same. If your preferences have evolved since then—no shame if they haven't—there are so many amazing lingerie brands to choose from right now, including several up-and-coming labels making waves.
Some lingerie brands are making luxury bras and pieces using silk and lace, and others are on a quest to perfect everyday underwear. And still others—such as Rihanna's Savage x Fenty—offer a mix of both special and basic pieces. In our list below, we rounded up lingerie at a range of prices starting at $9. Scroll down to shop the most popular lingerie brands of 2020.
Savage x Fenty
It's no surprise that Rihanna's fans have wholly embraced her lingerie line, Savage x Fenty, but now that the brand is on Amazon, it's reached an even bigger audience.
Italian brand Intimissimi has a truly massive selection of well-priced bras, underwear, and more. The brand can thank Chiara Ferragni and Irina Shayk, among others, for helping the Verona-based label gain international appeal.