I'm Predicting H&M's Next Cult-Favorite Pieces for 2021
Between new collaborations and bold sustainability pushes, H&M definitely knows how to keep us on our toes. The brand even presented at Copenhagen Fashion Week for the very first time this season. But no matter how many extracurriculars H&M is up to, we can always rely on the brand's bread-and-butter: affordable and on-trend clothes. And that, my friends, brings me to today's story.
For the sole reason that our readers love shopping there, we tend to do a lot of H&M content. But it never really gets old because the retailer is refreshing its stock seemingly every second. Below, I rounded up some of my favorite new arrivals that I predict will become top sellers in no time. Spoiler alert: H&M vests are bound to become cult-favorites.
Chain accents are all the rage, haven't you heard?
Vests are going to be huge this year. Promise.
Soon it will be time to swap your winter wool sweaters for lightweight cardigans.
This is basically a grown-up version of a Snuggie.
Next, I'm never giving up cardigans—here are the ones I'm into for spring.
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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