I'm Predicting H&M's Next Cult-Favorite Pieces for 2021

Between new collaborations and bold sustainability pushes, H&M definitely knows how to keep us on our toes. The brand even presented at Copenhagen Fashion Week for the very first time this season. But no matter how many extracurriculars H&M is up to, we can always rely on the brand's bread-and-butter: affordable and on-trend clothes. And that, my friends, brings me to today's story.
For the sole reason that our readers love shopping there, we tend to do a lot of H&M content. But it never really gets old because the retailer is refreshing its stock seemingly every second. Below, I rounded up some of my favorite new arrivals that I predict will become top sellers in no time. Spoiler alert: H&M vests are bound to become cult-favorites.
Chain accents are all the rage, haven't you heard?
Vests are going to be huge this year. Promise.
Soon it will be time to swap your winter wool sweaters for lightweight cardigans.
This is basically a grown-up version of a Snuggie.
Next, I'm never giving up cardigans—here are the ones I'm into for spring.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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