In conversation with Vogue.com, Suh-Lee says she started her own label because she had a hard time finding bags that were minimal but also sufficiently for organisation. She also wanted to make a statement with colour, and designed the range in eight different shades ranging from the classics (black, white, and taupe), to brights and pastel shades. "They capture the minimal aesthetic I was going for, but I wanted to inject this functionality that didn't look contrived." Suh-Lee says. A quick look at OAD’s artistic Instagram and you'll very quickly understand Suh-Lee's brand vision. While we don't have stockists here in Australia yet (fingers crossed there's something in the works), the products are shoppable online on their website and through Shopbop.
Keep scrolling to shop our favourite OAD products and get them while the brand is still under-the-radar.
