34 Epic Nordstrom, Shopbop, and Net-a-Porter Finds I Know Will Go Viral in 2022
Whether it's the brands that are suddenly in every fashion person's closet or the shoes that rise to It status, there's no denying the viral nature of things in fashion. I already have my eye on what's set to be big in fashion for 2022, so I'm making bets on some of the cool fashion finds that are destined to go viral next year. With plenty of noteworthy trends on the horizon, there are some that I'm banking on—plus others that are already starting to have their moment on Instagram.
Ahead, I'm taking you on a virtual shopping trip through Nordstrom, Shopbop, and Net-a-Porter to highlight some of the pieces I'm most excited to add to my cart right now. I promise there are some great finds, from the designer sunglasses that I guarantee will sell out to the affordable shoes that have the cool-girl stamp of approval, to add to your cart.
Net-a-Porter
These are already selling out like crazy, so add them to your cart if they're still stocked in your size.
Nordstrom
Suddenly, this exact pair is everywhere on my Instagram feed. And yes, I just ordered them.
Senior editor Allyson Payer owns this, and it looks so perfect in person.
Two Who What Wear editors called these out as one of their best Nordstrom buys for 2021, and I don't see the obsession stopping in 2022.
Shopbop
Up Next: 9 Cool-Girl Brands That Are Really Having a Moment
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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