We Didn’t Expect to See This Colour Everywhere at New York Fashion Week
While we’ve had royal blue and lavender pegged as “it colours” for this year, one surprising colour is making quite the appearance at New York Fashion Week. Look at any collection of street style images, and it’s almost difficult not to notice that yellow is popping up everywhere—in every form.
Granted, we did expect a lot of bright colours, but we were thinking they’d take the form of jewel-tones versus this sunny hue. Don’t get us wrong, we love yellow (it is the colour of happiness after all), but it definitely gets a bad rep for being a unflattering. Call us pleasantly surprised, however, because street style stars are proving that bright cheery yellow is actually quite fun.
We’ve seen it in nearly every form: Bags, coats, turtlenecks, and layered under jackets, and it could be time to forget the whole idea that wearing yellow will wash you out, it appears to do quite the opposite. Maybe this is just sartorial rebellion against New York’s gloomy weather, but we think that this trend will prove to continue even after fashion week is over.
Click through the gallery below to see our favourite street style moments featuring this unexpected colour:
-
If You're Going to Wear This Controversial Legging Color Trend, This Is the Sneaker Color to Wear With ItIf you only wear black leggings, these may stun you.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing NonstopThe easiest way to add a luxe touch to your outfit.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
5 2026 Color Trends I'm Already Stealing From Louise Trotter's Bottega Veneta DebutButter yellow! Navy! Pops of green!
-
The Chicest People I Know Have a Thing for This Elegant Color PairingTime to try it this fall.
-
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
-
If You Want to Look as Rich as Possible, These Are the 33 Chocolate-Brown Pieces to Consider BuyingShop our espresso edit.

