This London Dress Brand Is Adored by Princesses and Fashion Insiders Alike


(Image credit: @charlottejacklin)

If you see a shot of someone on Instagram twirling around in an undulating wave of fluttery tulle and sparkly sequins, I guarantee you the dress or skirt will be from Needle & Thread London. It has become near-sacrilege to own one of their detailed, voluminous, ultra-pretty pieces and not take to the feed to showcase the movement that is naturally crafted into the seams. 

I remember when Needle & Thread first burst onto to scene with their signature sequined midis. Founded by Hannah Coffin—who I'm sure I emailed back and forth with around the time of the launch in 2013!—they were the first brand to offer up highly decorative pieces at a contemporary price point. At the time you would either have to splash out an extraordinary amount for formalwear or opt for something really sub-par and uninspiring from the high street. Thanks to the brand's vast popularity, Needle & Thread has expanded its offering by vast amounts since inception but the aesthetic and ethos has remained steadfast—that's unashamedly frothy and charming, but sustainably-minded and conscious (they are one of the few fashion brands to have been accredited with The Butterfly Mark by Positive Luxury). You will now find separates (the cardigans and full, swishy skirt combinations are particularly popular), loungewear and bridal in the mix, as well as a comprehensive range of extended sizing options—many styles now go up to a size 22. I'd love to see more sizes added in, as formalwear options in the plus market are really few and far between, and Needle & Thread offers a solid investment opportunity for any wardrobe.


Only this week were we reminded of the power of Needle & Thread when Kate Middleton was spotted for the second time wearing a festive red be-sequined number from the brand for an appearance on ITV. She first wore this swishy, ankle-length dress in 2020 to a state event at Buckingham Palace, and therein lies the magic of Needle & Thread's pieces: they are timeless and elegant, safe enough to pull out every season but still sufficiently "wow" to keep the compliments coming at a party. In addition, I can attest to the feel and fit of a Needle & Thread dress being a cut above the rest: I have now tried on various styles over the years and they have always been a good fit for my hourglass figure. 

Holly Willoughby owns the very same dress as the Princess of Wales, and is yet another A-list fan of the label. Appealing to a cross-section of personal styles, Kate and Holly join the likes of Fearne Cotton, Princess Eugenie, Sarah Jessica Parker and Paris Hilton, as well as a host of international fashion influencers. Keep scrolling to see Needle & Thread on the fashion set, and then shop the latest piece for yourself—you'll be making a wise investment.

See People Wearing Needle & Thread London


(Image credit: @waityouneedthis)

Style Notes: The sweeping maxis are some of my favourites, and the scalloped detail that runs all the way through this style is divine.


(Image credit: @sassylipstick)

Style Notes: There are minis too, you know. The ruched styles have been particular popular lately both in short and longer iterations.


(Image credit: @waityouneedthis)

Style Notes: Throw on a biker jacket and you can transform your evening gown into a street style moment. Just watch out for puddles…


(Image credit: @hollywilloughby)

Style Notes: Holly Willoughby in the same Christmas-ready midaxi dress as Kate Middleton.


(Image credit: @walkinwonderland)

Style Notes: These dramatic skirts are surprisingly versatile to style for day and night.


(Image credit: @thefashionbugblog)

Style Notes: Even the most understated of styles still contain plenty of attention to detail.


(Image credit: @eniswardrobe)

Style Notes: An alternative and cosy way to do party or event dressing.

Shop Needle & Thread Dresses

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.