This French Outfit Is Crazy-Popular on Pinterest Every Day

Instagram is where the crazy fashion lives: the madder the better, according to likes. But Pinterest, well, Pinterest is where you're more likely to find out how to build a capsule wardrobe and pull together outfits that work IRL, 24/7. It's also where we often turn for French style inspiration, and it would appear we aren't alone. One particular pin of ours over on Who What Wear UK's French Fashion board is proving to be endlessly popular. With 7K re-pins, there's something undeniably alluring about it—but what?

The picture dates back to May, when I commissioned Brit girl–turned–Paris resident Marissa Cox of Rue Rodier. She shared the lessons learned when she took the leap from London to the City of Light, using her perfectly pretty imagery to explain each style development. See the image below, our theory on why it's so loved, plus more outfits and shopping picks to emulate her classic look.