The $39 "Absurdly Soft" T-Shirts You Probably Need
You probably have plenty of T-shirts, but do you have "absurdly soft" T-shirts? If not, you're missing out. San Francisco–based brand Marine Layer, known for its comfy tees, has now upgraded them for a new capsule collection with Lost & Found, inspired by '70s surf culture.
"When we started in 2009, I spent over a year developing a perfectly broken-in, absurdly soft fabric to capture that feeling," founder and CEO Mike Natenshon told Who What Wear. "It's a custom blend of Supima cotton and MicroModal that didn't really exist at the time. I also played with in-between sizing to give people more options for finding the perfect fit. … The care and attention to detail that we put into our tees make them something that you'll want to wear every day (and not look like everyone else)."
Scroll down to shop the brand's signature tees as well as the new capsule collection.
Shop the Basics
Shop the New Lost & Found Capsule
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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