The $39 "Absurdly Soft" T-Shirts You Probably Need

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You probably have plenty of T-shirts, but do you have "absurdly soft" T-shirts? If not, you're missing out. San Francisco–based brand Marine Layer, known for its comfy tees, has now upgraded them for a new capsule collection with Lost & Found, inspired by '70s surf culture.

"When we started in 2009, I spent over a year developing a perfectly broken-in, absurdly soft fabric to capture that feeling," founder and CEO Mike Natenshon told Who What Wear. "It's a custom blend of Supima cotton and MicroModal that didn't really exist at the time. I also played with in-between sizing to give people more options for finding the perfect fit. … The care and attention to detail that we put into our tees make them something that you'll want to wear every day (and not look like everyone else)."

Scroll down to shop the brand's signature tees as well as the new capsule collection.

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Shop the New Lost & Found Capsule

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Erin Fitzpatrick
Erin Fitzpatrick
Associate Director, Fashion News

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.