It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy.
Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag.
Celebs Carrying the Marc Jacobs Stam Bag in the 2000s
The 2023 Campaign
Shop the Reissued Bag
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and ZaraKeep cool without sacrificing style.
-
Is the Elegant Ferragamo Hug Bag Gen Z Approved? Here's My Honest ReviewIs it worth the investment? Find out.
-
I Sent My Aunt These On-Sale Anthropologie Bags to Carry Through the End of SummerIt's the last day for 40% off all sale items.
-
30 Standout Nordstrom and Zara Finds That Would Make Any French Woman Stop ScrollingChic pieces to wear straight through fall.
-
I Spent My Downtime This Weekend Shopping Chic New Fall Arrivals—33 Standouts From J.Crew, Abercrombie, and Old NavyImmediately adding to cart.
-
25 Designer Bags Everyone Will Be Scrambling for This FallGet them before they're gone.
-
Tory Burch Just Released a Bag Version of Its Viral Pierced-Toe Mules, and We're ObsessedCan you say sell out?
-
My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This MonthGood luck picking just one favorite.
