It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy.
Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag.
Celebs Carrying the Marc Jacobs Stam Bag in the 2000s
The 2023 Campaign
Shop the Reissued Bag
-
According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough OfThe tinned-fish trend is in full effect.
-
25 Criminally Good Madewell Sale Finds That Fashion People Are Adding to Their CartsUp to 60% off? Yes, please!
-
27 Incredibly Tempting Summer Picks From Nordstrom and Zara That Scream It GirlDid I mention everything is under $150?
-
10 Summer Outfit Ideas That Will Make Anyone Look Like a Fashion PersonGet ready for endless compliments.
-
31 Zara Summer Standouts Fashion People Are Swooning OverShop them before they sell out.
-
You Had Me at 50% Off—25 Chic Gap Sale Finds That Will Be Instant Summer Closet StaplesOne step closer to effortless outfits.
-
Put Down the Boring Leather Tote—Every Stylish New Yorker Is Carrying This Colorful Bag Trend InsteadSpotted in London and the French Riviera too
-
If You're Over the Navy-Bag Trend, This Is the Buzzy Handbag Color Fashion People Want NowSummer's biggest bag color trend is here.
