If You're a Shoe Person, Prepare to Gawp at These Cinderella Shoes

Over the past year, anything that we’ve purchased fits into one of two categories. It’s either practical—think leggings, a loaf tin, or paint for upcycling that secondhand side table you bought on Gumtree, or it’s something to lift your spirits—perhaps a luxury candle, a ceramic vase to house the foliage you found on your daily walk, or an item of clothing that you plan on wearing to your first post-lockdown get-together. It’s good to have something to look forward to, after all. On that note, we invite you to feast your eyes upon these sparkle-swathed shoes, which have fast become our team’s latest obsession.


(Image credit: @machandmach)

If you haven’t yet heard of the brand Mach & Mach, we suggest committing the name to memory. Born in Tbilisi, Georgia, Mach & Mach’s high-octane, glitter-drenched clothing and accessories have commanded a cult following on social media, earning the label some noteworthy fans in the process. (How are Kylie Jenner and Solange for you?) However impressive the clothing may be—trust us when we say every piece is a sight to behold—the item we’re losing it over is its shoes.


(Image credit: @machandmach)

Lockdown has been hard in so many ways, but just looking at Mach & Mach’s rhinestone bow–adorned slingbacks is enough to fill us with the optimism we need to see it through and begin imagining how excellent our new shoes will look under the light of a disco ball. Dare to dream. In a slew of pretty hues, including cake frosting–inspired pink and blue, rich emerald, and dazzling pewter, their appeal is undeniable. They’re the sort of shoes we can imagine Miss Piggy cosplaying as Cinderella would wear, which, if you were in any doubt, is a good thing. They’re fabulous, sassy, bold, and playful. They’re sartorial endorphins. They’re sublime enough to make fashion editors with minimal aesthetics swoon. And they’re proving a hit, even amidst our ongoing social hiatus.


(Image credit: @machandmach)

Moda Operandi has confirmed that Mach & Mach’s crystal satin pump was one of its bestselling shoes of 2020, and pre-orders for the 2021 collection are already through the roof. We get it. We absolutely get it. And if you’re still reading this, we’re guessing you do, too. Keep scrolling to shop Mach & Mach’s shoes below.


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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.