Lucky's May Issue Will Be the Last of Its Kind

Just a few weeks after Lucky Editor in Chief Eva Chen announced she would be leaving the magazine, The Lucky Group confirmed that it would be reducing the print magazine from 10 issues per year to four, according to Fashionista and Adweek. The Lucky Group CEO Josh Berman told Adweek that the May issue will be Lucky's last in its current format, and the first new edition, a September issue landing at the end of summer, will have a more "premium 'collectible' feeling."

We'll keep you posted as we have more deets.

Are you shocked by this news? Will you miss the current Lucky? Sound off in the comments below. And shop Eva Chen's famous #EvaChenPose if you're feeling inspired.

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Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.