The "Ugly" Color Every Trendsetter Is Testing Out Right Now

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(Image credit: @samimiro)

Move over, Gen Z yellow. There's a new unexpected color that's quickly gaining ground among the fashion crowd and you might want to hold onto your seat to hear about this polarizing microtrend. Hint: it's electrifyingly neon and eerily reminiscent of Nickelodeon's infamous slime (where are my early 2000s kids at?). Alas, lime green is emerging as the latest buzzy color trend right now and in a few short scrolls, you'll learn exactly why.

"Ugly" fashion is on the rise. It's in part because summer is the best time to experiment with your style and go a little outside your sartorial comfort zone, and in part due to fashion's most recent embrace of all things unexpected (think color clashing and wearing multiple bright shades at once).

I was wary of calling this color green a trend, too, until I saw the lime green outfits that so many trendsetters I follow are currently wearing. Whether they're styling the bright color with an otherwise pared-back ensemble or toughening up with lime and green and black leather pieces, fashion girls are decidedly making this "ugly" color the coolest thing I've laid my eyes on. But don't let me ramble on forever, go on to see how they're wearing it and shop the lime green pieces that still feel quite approachable.

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Queen Elizabeth didn't just lightly test out lime green—she fully committed to a tonal look recently during her first solo visit with Meghan Markle. It got me thinking—if the queen can pull off a lime green outfit, then so can I.

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(Image credit: @annaflorencelaplaca)

I love the look of neon brights on tanned skin, so naturally, I brought my new lime green top to the beach with me.

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(Image credit: @simihaze)

Lime green looks so good when rendered in luxurious satin.

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(Image credit: @samimiro)

Girls with edgy style will wear the bright green shade with their black leather pieces.

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(Image credit: @double3xposure)

A simple sweater is a great way to test out the color trend.

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(Image credit: @michellesalem)

… or go full tilt and saturate your entire look in green.

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(Image credit: @sophiaroe)

Wear a pared-back outfit and make the color really stand out.

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(Image credit: @alwaysjudging)

Mix in the unexpected color with more conservative pieces to create a cool contrast.

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(Image credit: @champagnemani)

I mean, it doesn't get any more "summer 2018" than neon green bike shorts, right?

Next up, see our epic new cover star, Sasha Lane.

Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.