Levi's has brought us a lot of It jeans over the years (the 501, Wedgie, and Ribcage styles, to name a few). The brand has been setting denim trends since 1873, the year Levi Strauss and Jacob Davis literally invented jeans, and now the brand is making its own version of 2019's biggest denim trend: loose-fit jeans. Fittingly coined Dad Jeans, Levi's newest $98 style comes in a light and a medium wash (both equally perfect and versatile) and are made of the softest 100% cotton denim imaginable.
What sets dad jeans apart from the enduringly popular mom jeans is that they offer a looser, less-tapered leg and the rise is more slouchy and relaxed and less high-waisted and hip-hugging. Plus, the inseam is usually a bit longer than that of mom jeans. (For a visual, see our editor in chief Kat Collings modeling them before they were even released.)
All in all, it's a very 2019 look, and I'm so confident that Levi's affordable new Dad Jeans are going to be the next It jeans that I ordered them from Shopbop immediately (in the Joe Cool wash), despite the fact that it's 100 degrees outside at the moment. With that, scroll on to shop Levi's Dad Jeans for yourself (and see how they look IRL) as well as other past Levi's It jeans from over the years.