Get Excited: London Model Leomie Anderson Is Our New Columnist

Leomie Anderson is a lot of cool things. She's the London girl with more sneakers than we've had hot dinners. She's a model who can be found on the cover of i-D as easily as you'll spot her on the Victoria's Secret Fashion Show runway. She's no stranger to the catwalks of Vivienne Westwood, Jeremy Scott and Tommy Hilfiger, but the high street loves her too: Anderson was cherry-picked for Rihanna's River Island show in 2013 and has taken up the prestigious spot as a Topshop campaign girl.


(Image credit: Melodie Jeng/Getty Images)

Anderson getting street style snapped at New York Fashion Week.

This busy 23-year-old glamorously splits her time between her home city and New York and somehow finds time to uphold a seriously great fashion blog, Cracked China Cup, where she shares her top new buys as well as motivational thought pieces plus honest and insightful behind-the-scenes snaps and information. All that and she's heaps of fun too.

So we're pretty darn excited to have her on board as a guest columnist, bringing you an exclusive story every month—from her latest insights into the world of modelling, her style obsessions, blogging tips and more. First up—check out her spring sneaker edit here. Then come back every month to see her latest piece!

Leomie Anderson is signed to Premier Model Management.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.