The Quiet "Latte" Beauty Trend Practically Screams Luxury

When it comes to my beauty routine, I like to keep things simple. I always favour minimal makeup looks and neutral nail colours as I know that not only do they go with everything, but they are quick and easy to achieve. So, when I saw that "latte" beauty trends were on the rise, I couldn't have been happier.

Much like the name suggests, this beauty trend is inspired by your favourite morning beverage. Whether you like your latte iced, decaf or with a splash of vanilla syrup, everyone can give this beauty look a go. Think soft brown smokey eyes, milky nails and caramel latte-coloured hair. This new minimal trend practically screams quiet luxury, as although it's subtle, it instantly elevates any outfit.

If you're keen to give the trend a go, then you're in luck, as I went straight to the experts to find out exactly how to re-create the look. Keep on scrolling for everything you need to know. Spoiler alert: You might want to make yourself a coffee before reading, as you'll definitely be craving one when you're finished.


(Image credit: @juliesfi)

Latte Makeup

First things first, let's talk about latte makeup. This is the trend that started it all, with the hashtag #lattemakeup racking up a casual 104 million views and counting on TikTok alone. 

According to Melanie Barrese, global trainer at By Terry, "The monochromatic look represents classic beauty at its best, making it perfect for summer thanks to the warm bronzed, sun-kissed colour palette."

Barrese says that the key trick to creating a latte makeup look is to incorporate a mix of finishes across the eyes, lips and skin. "This involves blending matte finishes with shimmer and glossy tones, and playing with chestnut, champagne, apricot and peach shades depending on your skin tone."


(Image credit: @hungvanngo)

The chicest makeup look—you simply can't go wrong with a brown smokey eye.


(Image credit: @taytayjean)

For the full latte makeup effect, pair a matte brown eyeshadow with a glossy nude lip.

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Latte Nails

I think latte nails could be one of my favourite nail trends of all time. The creamy coffee colour is so chic, and I'm not sure I'll ever wear brightly coloured nail polish again. The best thing about this trend is that it's easy to re-create at home, as there are so many coffee-inspired nail polishes on offer. Keep on scrolling to shop my top picks.


(Image credit: @betina_goldstein)

This nail colour compliments both silver and gold jewellery, so you can mix your metals until your heart's content. 


(Image credit: @themaniclub)

One creamy oat-milk latte manicure to go, please.

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Latte Hair

Yes, that's right, even latte hair is a thing. This hair colour is completely customisable, so whether you want vanilla latte locks or perhaps a deeper caramel shade, we've got all the inspo you need.


(Image credit: @cassiskovic)

This is one of my favourite vanilla latte hair looks. I will be showing my hairdresser this picture at my next appointment.


(Image credit: @nikkilee901)

If you like deeper, richer tones, why not opt for caramel latte-inspired hair? It's the perfect trend to see you into autumn and beyond.

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Next Up: Hate Foundation? These Are the 12 Best BB Creams for Healthy, Glowing Skin

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.