No Matter Your Budget, Here's How You Can Support Latin-Owned Brands

This post was originally published at an earlier date. Since our support for the Latinx community is forever, we thought we'd update this story and any sold-out products to make it easier to support the cause.


Ask any editor at Who What Wear what one of their favorite parts of their job is, and they will tell you it is supporting and championing brands of kinds—both big and small. With that said, in honor of Hispanic Heritage Month, I am beyond excited to present you with the ultimate Latin-owned brands shopping guide. By no means is this a comprehensive list of all the amazing Latin brands you could be supporting—these are simply a few of the ones that stood out to me the most and that I personally will be shopping from. 

The good news about this shopping roundup is that it features products at a variety of price points (starting at just $48). So, no matter what your budget is, there is a way that you can support these brands with whatever means you have. Featuring both well-known names like Carolina Herrera and smaller brands such as Sabrina Ol, go on to read up on the 24 Latin-owned brands that should definitely be on your radar this month and beyond. 

1. Mozhdeh Matin

2. Escvdo

3. Selva Negra

4. Agua by Agua Bendita

5. Barragán

6. Lapima

7. Simonett

8. Montunas

9. Collectiva Concepcion

10. Sabrina Ol

11. Ayni

12. Martha Calvo

13. Gauge81

14. La Gotta

15. Jonne Amaya

16. Maygel Coronel

17. Luiny 

18. Silvia Tcherassi

19. Carolina Herrera

20. Sensi Studio

21. Grl Collective

22. Johanna Ortiz

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.