Lest you think the Kardashian-Jenners are done conquering popular culture, the family’s five sisters—Kim, Khloé, Kourtney, Kendall, and Kylie—have now launched personal media apps tailored to their respective personalities. With the goal of connecting each woman more directly to her fans and offering those same fans another inside look at the famous ladies’ lives, each app (with its corresponding website) will include personal diaries, live streaming video, beauty tutorials, workout tips, live interaction with other subscribers, and special access to events and giveaways. The bulk of this will require a subscription, though some free content will be offered on the websites.
Although Kourtney’s is still in the works, the apps’ director of editorial content spoke to WWD about what to expect from the other four:
“Kim is very high-end. It’s about mixing high fashion with being a mom. I think you’re going to see a lot of beauty from her. She’s focusing a lot on tutorials.
“For Kylie—she’s the one who has the most distinctive personality. She’s really setting herself apart. … You’re going to see that with her content. You’re going to see fashion and beauty but you’re going to see them done in a unique way.
“Khloé is someone who always makes me laugh. She’s going to be doing a dating and sex column. She’s also someone who is focused on her health and well-being. You’re going to see that with spot content and also really premium content that is behind a subscriber paywall.
“Kendall is a high-fashion model, so the look and feel of her app is very clean and crisp. Nobody knows who the real Kendall Jenner is—they see her walking the catwalk. We don’t know much about who she is and what she likes to do. Her video content is unique, she chose to shoot it herself, unlike the others.”
It will certainly be interesting to see how the ladies continue to differentiate themselves, and how the content will stand apart from their prominence on platforms like Instagram and Twitter. If you’d like to follow along too, you can download the apps today from the iTunes store.
Which app are you most excited for? Sound off in the comments!