Kate Just Introduced Us to the Coolest New Dress Brand—and $8 Earrings

There are a couple of fashion-related things that you know the team at Who What Wear really loves. Firstly, we're dress obsessed. We're forever reporting on the latest drops, the most up-to-date trends, and the coolest brands to stock your wardrobe with. Secondly, we relish the moment when a celebrity—who could undoubtedly wear anything from a super-expensive brand or luxury name—chooses to pick something affordable for a moment in the spotlight. That concept just never gets old, no matter how many A-list high-street collaborations appear or #sponsored posts filter onto Instagram.

So imagine our delight this afternoon upon discovering the Duchess of Cambridge, the kindhearted royal that she is, had decided to bequeath not one of our favorite things but both upon us. It's not even a special day—just a regular October 2 like any other—and she's out and about in public.

Her jade-green double-layered and belted chiffon dress is from a seriously chic new brand that even we didn't know a great deal about. Designed by a former Harper's Bazaar editor, ADoss Girl x Soler is truly an insider's name to be savvy about. The simple silhouette and punchy green hue are classic Kate, but the lightness of the fabric and the contrast pea-green belt offer up something a little different. Add to that she's wearing a pair of $8 earrings—yes, what the heck!—and you can consider our interest suitably piqued. 

Keep scrolling to see her latest look in action and shop the lesser-known dress brand she's backing before the fashion set gets to it.

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(Image credit: Getty Images)

On Kate Middleton: ARoss Girl x Soler Amanda Dress ($434); Asprey clutch bag; Zeen Dazzling Ceramic Drop Earrings ($8); Emmy London shoes

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(Image credit: Getty Images)

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(Image credit: Getty Images)

Shop the Earrings and ARoss Girl x Soler Dresses

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.