J.Crew Is Officially Cool Again Thanks to TikTok—31 Items I'm Freaking Out Over
Once again, TikTok has proven to be a haven of sartorial discovery, even to us editors here at Who What Wear. Just recently, it was brought to our attention via a TikTok video that J.Crew's new head of women's design is officially revitalizing the brand and is worthy of all our attention—you can view my colleague's exclusive interview with Olympia Gayot here. As someone who has not shopped at J.Crew since college (for context, I am currently almost 30 years old), I was beyond intrigued by this news. After adding a majority of the items in that story to my personal shopping cart, I was in love with J.Crew all over again but I couldn't help but wonder what else the retailer had in store for me.
Naturally, I did what I do best and scrolled through every single page on J.Crew's site and ended up with a cart full of 31 summer items that I am freaking out over. If you're in need of a summer shopping spree, I highly suggest you do your own deep dive into the stylish pages of J.Crew, but for now, I need to show off the items I discovered because they are worth all the hype if you ask me.
And just like that, bubblegum pink is all I want to wear this summer.
The belt makes this bikini non-negotiable.
Shop the matching Wide-Rib High-Rise Bikini Bottom ($78).
This hat deserves all the Instagram moments in the world.
The perfect white jeans for summer.
Quite possibly the chicest under-$100 slides I've ever seen.
The convertible straps allow you to style this dress in more ways than one.
After seeing Olympia Gayot wear these, I need them too.
This is the skirt I will bring on every vacation this summer.
Next: 7 Major Shoe Trends That Will Be Everywhere This Fall
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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