16 Epic Summer Shopping Buys We Found on Instagram This Week
How did we ever get dressed without the aid of Instagram? We can’t quite remember a time when we didn’t, but one thing’s for sure—we'd certainly miss it if it was gone. While there’s plenty of things to inspire us on the old feed pertaining to travel and food, we use Instagram primarily as an endless outfit and shopping inspiration reel. With so many excellent looks from women around the globe, the platform has broadened our sartorial horizons more than we ever thought possible. So when it came to working out just what we’ll be wearing in August, we knew exactly where to turn.
Our thumbs may be numb from copious amounts of scrolling but it was worth it, for we have essentially found the only 18 pieces worth seeing from Instagram this week. Having scoured our favourite accounts—Jessie Bush, Monikh Dale and Slip Into Style’s Ellie, to name but a few—we’re pretty confident when we say these buys will ensure you see out the summer in serious style. Keep scrolling to see and shop Instagram's finest fashion finds.
Monikh Dale tackles Aperol Spritz dressing in this tangerine midi.
We've seen this particular bikini on countless influencers.
This Rouje skirt is fast gaining cult status.
Everyone is wearing Faithfull the Brand right now, Lucy Williams included.
We spy a new cult shoe, courtesy of Wandler.
This ASOS short suit is selling faster than fans this week.
Bottega Veneta's clutch is an integral part of the influencer uniform right now.
Out of all of Ghost's new dresses, this one is our favourite.
That's right, slip skirts have been given the mini treatment.
You read it hear first—Elleme will be autumn's favourite bag brand.
Give your off-duty wares an instant lift with bright denim.
This ASOS dress has been a hit with influencers and fashion editors alike.
Make a commitment to the white sandal trend with a pair of Jimmy Choos.
These longline shorts will work just as well with sheer tights come autumn.
Up next: I basically spot new trends for a living—here are the three I'm actually buying.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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