16 Epic Summer Shopping Buys We Found on Instagram This Week

How did we ever get dressed without the aid of Instagram? We can’t quite remember a time when we didn’t, but one thing’s for sure—we'd certainly miss it if it was gone. While there’s plenty of things to inspire us on the old feed pertaining to travel and food, we use Instagram primarily as an endless outfit and shopping inspiration reel. With so many excellent looks from women around the globe, the platform has broadened our sartorial horizons more than we ever thought possible. So when it came to working out just what we’ll be wearing in August, we knew exactly where to turn.
Our thumbs may be numb from copious amounts of scrolling but it was worth it, for we have essentially found the only 18 pieces worth seeing from Instagram this week. Having scoured our favourite accounts—Jessie Bush, Monikh Dale and Slip Into Style’s Ellie, to name but a few—we’re pretty confident when we say these buys will ensure you see out the summer in serious style. Keep scrolling to see and shop Instagram's finest fashion finds.
Monikh Dale tackles Aperol Spritz dressing in this tangerine midi.
We've seen this particular bikini on countless influencers.
This Rouje skirt is fast gaining cult status.
Everyone is wearing Faithfull the Brand right now, Lucy Williams included.
We spy a new cult shoe, courtesy of Wandler.
This ASOS short suit is selling faster than fans this week.
Bottega Veneta's clutch is an integral part of the influencer uniform right now.
Out of all of Ghost's new dresses, this one is our favourite.
That's right, slip skirts have been given the mini treatment.
You read it hear first—Elleme will be autumn's favourite bag brand.
Give your off-duty wares an instant lift with bright denim.
This ASOS dress has been a hit with influencers and fashion editors alike.
Make a commitment to the white sandal trend with a pair of Jimmy Choos.
These longline shorts will work just as well with sheer tights come autumn.
Up next: I basically spot new trends for a living—here are the three I'm actually buying.

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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