You Don't Understand—I'm Utterly Obsessed With These 30 Indie-Label Buys
Part of my job as a fashion editor involves uncovering new and emerging designers that deserve to be on your radar (if they're not already). It's one of the most rewarding parts of what I do and believe me when I say there's nothing better than watching a young label have its proverbial "glow up" going from virtually unknown to cult-popular. And getting to say that I spotted them early on is been better (nothing wrong with a little humblr brag, OK?)
Although I shop from the big-name brands, too, there's no denying that indie-label buys just hit different. Each of them offers a perspective that's wholly original and shopping from them basically guarantees you won't be dressing like everyone else. From the beautifully minimal silhouettes on offer from NZ-based Paris Georgia to the fun-loving and sustainable lingerie sets from London's Fruity Booty, keep reading to discover my favorite indie clothing brands and shop the exact pieces in my cart right now.
LA-based label The Line By K just brought back the knit set that sold out in the spring in a new chocolate color. And, no, this version won't be in stock for very long either.
Shop the matching Daisy Pants ($180)
This sweetheart neckline deserves its own spotlight. It's stunning, unique, and fashion girl-approved.
Nobody asked, but these are the dream shoes that live in my head rent-free.
Ballerina-style shrugs are one of my favorite knit trends right now and this LA-made set is pure perfection.
"Napkin tops" are trending, and they're exactly what you're thinking.
Cool-girl brand Miaou just keeps on churning out the hits. I want—no need—this corset (and probably the matching pants) in my life immediately.
Because I have yet to see a sweater vest I don't love.
Up next: 7 Beautiful Native-Owned Fashion Brands to Know and Love
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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