H&M Just Launched a 50% Off Sale, and These 29 Finds Are Already in My Cart
Sales are all around us, but hopefully, you set aside a chunk of change for the season of saving's number one event: H&M's winter sale. On Tuesday, the Swedish fashion retailer launched its yearly blowout, which starts with 50% off selected styles and keeps getting better as the season goes on. (Stay tuned for more as additional discounts drop throughout December and January.)
As for the pieces that you should be writing home about, I got you covered. After spending one too many hours scouring the sale's 1500+ items and texting all of my fashion friends about the most worthy finds, I basically know everything there is to know about this year's selection. Keep scrolling to shop the contents of my personal shopping cart before everything sells out.
This crinkle-cut skirt is impossible to resist—and not just because it's $9.
Classic black skinny jeans will always be a smart buy, no matter what Gen Z says.
Coming up: My Friends Wanted My Thoughts on What to Buy at H&M—I Said These Pieces
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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