H&M Just Launched a 50% Off Sale, and These 29 Finds Are Already in My Cart
Sales are all around us, but hopefully, you set aside a chunk of change for the season of saving's number one event: H&M's winter sale. On Tuesday, the Swedish fashion retailer launched its yearly blowout, which starts with 50% off selected styles and keeps getting better as the season goes on. (Stay tuned for more as additional discounts drop throughout December and January.)
As for the pieces that you should be writing home about, I got you covered. After spending one too many hours scouring the sale's 1500+ items and texting all of my fashion friends about the most worthy finds, I basically know everything there is to know about this year's selection. Keep scrolling to shop the contents of my personal shopping cart before everything sells out.
Coming up: My Friends Wanted My Thoughts on What to Buy at H&M—I Said These Pieces
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
The Nordstrom Anniversary Sale Is an Editor Favorite—Here's What's on Preview so Far
Early access starts July 8.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
I'm a Fashion Editor—These Are the Fourth of July Sales That Matter
Nordstrom, Frankies Bikinis, COS, Saks Fifth Avenue, and more.
-
25 Criminally Good Madewell Sale Finds That Fashion People Are Adding to Their Carts
Up to 60% off? Yes, please!
-
Calling All Fashion People: Shopbop Is Having a Huge Sale on the Most Gorgeous Pieces
Score an extra 30% off sale items!
-
I'm Shopping for Summer—Chic Finds From Revolve, Zara, and H&M That Have My Full Attention
Spring is long gone.
-
Free People Stans to the Front: Score These 37 Stunning Items on Sale Now
Score up to 50% off!