Wait, This H&M Collection Is the Coolest Thing I've Seen All Season

Sponsor Content Created With H&M


As an editor, I typically have early access to a lot of cool industry news. A celebrity beauty line launching? It's on my radar. A friends-and-family sale? Yep, I've heard. But when this hot info landed in my inbox, well, let's just say it trumped the lot. H&M is releasing an ultra-chic (and I mean ultra-chic), high fashion–inspired collection of bright dresses, sparkly accessories, bold jackets, and more just in time for the holiday season.

Yes, the pieces are insanely stunning, but that's not even the best part. This Innovation Circular Design Story collection is also H&M's latest step in its sustainability initiative. The garments are made of innovative materials (like cellulosic fiber produced from sustainably sourced wood pulp, recycled polyester made from waste bottles at high risk of polluting oceans, and other environmentally friendly fabrics), and each piece was crafted in a thoughtful way to increase wearability for seasons to come. Think gown-like matching sets that can be styled in various ways and oversize blazers that can double as mini dresses. The collection launches (and no doubt will sell out) on December 16, but naturally, we have the sneak preview. Here's every hot item to bookmark so you're ready to shop the second the line drops.

Anneliese Henderson
Senior Editor, Branded Content

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.