35 H&M Basics That Make It Easy to Be On-Trend

Do you ever scroll through H&M after not doing so for a while and realize you've really been missing out? ("A while" could be as short as a week since H&M gets new arrivals constantly.) That's what I did today, and it was a real treat. My number one observation is that the holy-grail affordable retailer has tons of basics in stock that are also trendy—but not "over-the-top pieces that will probably be out of style next season" trendy. They're just subtle items that make you look like a fashion girl with a knack for finding the best stuff on H&M. 

Instead of making you scroll through thousands of H&M items to see what I mean, I went ahead and found the most on-trend basics on offer, with options to be worn for travel, evenings out, beach days, picnics, and everything in between. Keep scrolling to get the goods, and feel free to thank me later.

Next up, these are the best under-$50 items from H&M of the season.

Opening image: H&M

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.