I'm a 28-Year-Old Fashion Editor and Can't Stop Thinking About These H&M Items

Do I love a great designer find? Of course I do. Do I also love the thrill of finding trendy clothing items at affordable price points? Once again, yes. One of my all-time favorite places to head to when I'm in need of anything from basics to current trends is H&M. Even though I look at clothes all day long for a living, I never find myself too burnt out to scroll through the H&M new arrivals section. In case you were wondering, I rarely click out without adding something to my shopping cart.
If you've been craving a good old-fashioned shopping spree, then you've come to the right place. Ahead, you will see a list of 32 H&M items this 28-year-old fashion editor is eyeing now. Whether you're in the market for an affordable yet trendy swimsuit or simply need to restock a couple of basics, this list has got you covered.
One more great light-layer idea before you go!
Next up, shop the best swimsuits under $100.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now On Major Sale
The basics alone are worth checking out.
-
These 30 Simple Yet Elevated Picks From the Nordstrom Anniversary Sale Are Giving Major Rich Vibes
Hello, instant confidence boost.
-
These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer Wardrobe
Imagine the chic outfits.
-
Shop 31 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things Around
Effortless and expensive looking is the vibe.
-
I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From Reformation
My cart is very full.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.