H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.
The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.
In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.