I'm in My 30s, and I'd Buy These 29 H&M Items in an Instant
H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.
The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.
In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.
I'm having more and more trouble finding shorts that I like, but H&M is making it easier.
Next up, 31 Cute Summer Tops That Are Better Than All the Rest
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn Heads
So many gems, so little time.
By Jennifer Camp Forbes
-
I'm Giving My Closet an Expensive-Looking Facelift With These 24 Chic Sale Picks
Bring on the rich vibes
By Jennifer Camp Forbes
-
I'm Convinced That This H&M Skirt Will Sell Out by April 1
It's already flying off of shelves.
By Eliza Huber
-
H&M Just Dropped a $25 Alt for The Row's and Toteme's Viral Flats
These won't last long.
By Eliza Huber
-
31 Chic Finds for When Toteme and The Row Are the Vibe But Not in the Budget
Expensive-looking outfits are on the horizon.
By Jennifer Camp Forbes
-
H&M's Chicest Collection of the Year Is Out, and It's Even Better Than Usual
This collection *will* sell out.
By Eliza Huber
-
Every Chic Item Fashion People Would Buy From Nordstrom, H&M, and Zara
Trust me.
By Eliza Huber
-
These 27 Luxe-Looking Basics From J.Crew, H&M, and Gap Have All of My Attention
Rich-girl vibes, right this way.
By Jennifer Camp Forbes