I'm in My 30s, and I Feel Seen by These 29 Zara New Arrivals for Fall


(Image credit: @allypayer; PICTURED: Zara dress)

As someone who peruses Zara's new arrivals almost daily, I can confidently say that there are tons of chic options available for people of all ages at any given time. Zara is one of the few brands I have been consistently shopping at since my early 20s, which was admittedly quite some time ago.

While my style has become more classic in my 30s, I still enjoy experimenting with trends each season, and as we all know, Zara is a great place to do this with its reasonable price points. I've been particularly blown away by its recent collection. I keep a close eye on the new-arrivals section, in particular, as Zara items tend to fly off the shelves.

In case you were wondering what a 30-something fashion editor loves from Zara, here are my picks from the new fall arrivals. Good luck deciding what to order. I know I need it.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.