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Okay, I'll Spill—These Under-$50 H&M Items Give Cool Fashion Person
Refresh your wardrobe without breaking the bank.
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My Standards Are High, But My Heels Aren't—33 Chic Flats I'm Eyeing From Nordstrom, Zara, and H&M Right Now
Fresh styles for an of-the-moment look.
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My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&M
There's nothing like a chic, affordable score.
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My Sister Asked Me to Update Her 2026 Wardrobe on a Budget—35 Chic Zara, Gap, and H&M Pieces I Suggested
Time for a closet refresh.
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I'm a Shopping Expert, and These Are the 2026 Trends I'm Getting My Hands on From H&M
Fresh styles for the year ahead.
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E.l.f Cosmetics x H&M's New $30 Fragrance Collection Is the Coolest Collab of 2026 (so Far)
Here's your first look at each new scent.
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I Promise You These H&M New Arrivals Are All You Need for a Chic 2026 Closet Refresh
East Coast prep at its finest.
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If You Want to Make Your Enemies Jealous, Shop These 31 Pretty Zara and H&M New Arrivals
Prepare to turn heads.
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My Fashion Friends Will Like These New 2026 Items From H&M, Period
Expensive-looking knits, tailoring, and outerwear.
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I'm a Senior Shopping Editor—30 Jeans, Sweaters, and Coats I'm Eyeing for an Incredibly Stylish Winter 2026
Bring on the compliments.
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The Stores? Zara, H&M, and COS. The Receipts? These 45 Easy, Elegant, and Elevated Items
If you know what's good for you, you'll scroll to the very end.
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Psst, You Heard It Here First—These Chic H&M, Zara, and COS Finds Are So 2026
The best new arrivals to start the year off right.
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I Ran the Numbers: These Are the Best-Selling Items of 2025
According to Who What Wear readers.
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If Looking Rich Is the Goal But the Budget Is Under $100, Say Hello to These Front-Runners From H&M, Nordstrom, and Zara
Chic and affordable.
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The Assignment? Winter Trends—The Destination? H&M
Nothing over $100.
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It's Officially Winter—15 Chic Items Currently in My Cart at Nordstrom, Revolve, and H&M
Ear muffs, balaclavas, scarves, and more.
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2 Low-Effort Winter Outfits I Sourced From H&M, Gap, and Madewell
Easy does it.
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You Are Due for a Winter Basics Refresh—These 14 H&M Pieces Will Do the Trick
Thank me later.
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Your Basics Collection Is a Mess—Here's How to Clean Up Your Collection in Time for Winter
Things just got much chicer.
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Soon to Be Spotted in Aspen, Zermatt, and Courchevel: The Chic H&M Collab That's Set to Dominate the Slopes in 2026
Après-ski moments too.
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I Saved My Sister $408 With These Rich-Looking Items From H&M’s Black Friday Deals
Score up to 60% off elevated pieces.
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If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara, Nordstrom, and More
These will have you doing a double take.
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If Your Closet Needs an Update, Bring It to Life With These New Items From H&M, Old Navy, and Mango
You're due for a winter wardrobe refresh.
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This Denim Wash Will Have You Looking Like a Fashion Person This Winter
These jeans make any outfit look more expensive.
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These Head-Turning Zara and H&M Pieces Won't Last Until the End of the Month—39 Styles to Get Now or Regret
These look like straight-up designer.
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These Latest H&M New Arrivals Are No Joke: 47 Pieces That'll Get You Compliments and Make Your Haters Jealous
A category-by-category breakdown of the best new arrivals.
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H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New Yorkers
A sellout is imminent.
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I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and Compliments
These are guaranteed to elevate your wardrobe.
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Yes, Chic Outfits Will Happen With These 32 New Items From Zara, J.Crew, COS, and H&M
Elevated knits, trend-forward outerwear, and more.
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H&M's Highly Anticipated Glenn Martens Collaboration Is Finally Here—Shop Before It Sells Out
Inspired by Y/Project.
