The Most Popular Swimwear in History

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Though we prepped our wardrobes for months ahead of summer's arrival, now that the season is officially here, we somehow still feel as though we could use another swimsuit (or two). Whether you're lucky enough to plan a trip somewhere by the water's edge or plan on spending most of the summer parked next to your apartment building's pool with a good book in hand, your tired swimsuit collection could certainly use a lift—and we're here to inspire. Unlike most fashion items, swimwear seems to actually stand the test of time, as we continuously draw inspiration from decades past. When you're searching for that perfect new waterproof look to add to your collection right about now, consider those that came before us as we dive into the history of swimwear (and yes, play favorites).
The 1940s
Back in the '40s, it was all about high-waisted bikini bottoms with a skimpier bralette.
The Ones Who Madeline Bikini Top ($91) and Heather Bikini Bottom ($70)
Available in sizes XS to L.
Available in sizes XXS to XXL.
H&M Floral Bikini Top ($30) and High-Waist Bottoms ($18)
Top available in sizes 36D to 38F; bottom in sizes 12 to 22.
Marysia Antibes Bandeau Bikini Top ($135) and Palm Springs Lace-Up Bikini Briefs ($185)
Available in sizes S to L.
The 1960s
Strings are the name of the game here. Consider bright colors and bold florals when channeling this retro style.
Isabel Marant Étoile Starla Bikini Top ($135) and Sonny Bikini Bottoms ($110)
Available in sizes FR34 to FR44.
& Other Stories Eyelet Triangle Bikini Top ($39) and Eyelet Bikini Briefs ($29)
Available in sizes 4 to 12.
Violeta Palms Bikini Top ($45) and Palms Bikini Bottom ($30)
Available in sizes XS to L.
The 1970s
We’re looking to the Jane Birkins of the world with French bikini styles that are classic but give off that subtle boudoir vibe—a hint of je ne sais quoi, if you will.
J.Crew French Bikini Top ($34) and Bikini Bottoms ($27)
Available in sizes XXS to 3X.
Mango Gingham Bikini Top ($30) and Gingham Bikini Bottom ($20)
Available in sizes XS to L.
Available in sizes FR38 to FR44.
COS Striped Crossover Bikini Top ($35) and High-Waisted Bikini Bottoms ($35)
Available in sizes 4 to 12.
The 1980s
Sporty suits were all the rage (and they still are)—think tank bikinis and sporty maillots. Look for thick straps and bold colors for a fashion-meets-function trend that’s sure to turn heads.
The 2000s
The early aughts revealed more skin than ever before by way of low-rider bottoms and classic string tops. Whether you go for a surfer vibe with more coverage or a skimpier selection, it’s all about showing off your midsection.
Madewell French Cross-Back Bikini Top ($50) and Lowrider Bikini Bottoms ($35)
Available in sizes XXS to XL.
Mara Hoffman Astrid Triangle Bikini Top ($145) and Kay Bikini Briefs ($125)
Available in sizes XS to L.
Tavik Jett Colorblock Bikini Top ($74) and Jayden Colorblock Bikini Bottom ($64)
Available in sizes XS to L.
What decade suits you best?
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- bikini
- summer style