Where I Turn To on the High Street for These 13 Classic Items

It's a common misconception that the high street is only good for fast, trend-led fashion. Of course, it does do that—and very well. The speed at which Zara can pick up the runway trends before we've even decided we want to start wearing them is impressive. But there are also classic, timeless items to be found that work seriously hard in your wardrobe and stay there for years to come. You just have to know the right places to look.  


(Image credit: @_jessicaskye)

Jessica Skye wears an & Other Stories coat.

That's where we come in. High-street stores may seem like jacks of all trades with their extensive collections, ranging from outerwear and underwear to footwear. But actually, most of them have hero pieces they do best, and after years of trials (and plenty of errors), Team Who What Wear think we've got what classic pieces to buy from which high-street brands nailed. Some things in fashion may be worth investing more in, but if you can find a luxurious wardrobe classic on the high street, then it's a win-win in our eyes when it comes to getting the most out of your money. 

Keep scrolling to see us reveal the more affordable destinations we always head to for these 13 capsule basics.

1. Arket for T-Shirts

2. Boden for Breton Tops

3. Mango for Faux-Leather Trousers

4. Weekday for Straight-Leg Jeans

5. H&M for Wide-Leg Trousers

6. M&S for Cashmere

8. Arket for Blazers

9. COS for Shirts

10. Free People for Easy Dresses

11. Karen Millen for Skirts

12. Reiss for Knitted Dresses

13. Zara for Boots

Up Next: 7 Affordable Items to Make All Your Outfits Better in 2022

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.