This $4 Accessory Is Crazy-Popular on Pinterest Right Now

You know the feeling when you open your closet doors and sigh at the fact you have nothing to wear, even though your hanging rods are likely full with delights? We all fall out of love with our existing wares from time to time, but that doesn't mean you should start frivolously spending. Sometimes, all it takes is a small addition to your outfit to make even your oldest clothes feel fresh again. Well, we think we've found just the thing.

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(Image credit: @chloeplumstead)

Over the last couple of weeks, we've clocked countless influencers and fashion month showgoers wearing an accessory that had previously been left on the sartorial back burner. As you've probably guessed, we're talking about hair scarves, which are fast becoming the essential extra among the style set. In fact, searches for them are up 157% on Pinterest, so it's no coincidence, as far as we're concerned.

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(Image credit: The Style Stalker)

Thankfully, we're not talking about '00s-esque bandanas. Instead, those in the know are now opting to tie silk or twill-blend hair scarves around the base of their ponytails or buns akin to a grown-up scrunchie, and the outcome is impossibly pretty.

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(Image credit: @maxfasheditor)

Simply knot one around your locks to add instant polish to any ensemble.

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(Image credit: The Style Stalker)

You might not think so, but hair scarves are multitasking heroes. Of course, you can wear them in your tresses as intended, but they also work hard to jazz up your trusty handbags. Simply tie one around the strap of yours, et voilà—an instant (and free) update. Or try wrapping one around your wrist and finish with a chunky bracelet over the top for a standout jewelry look.

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(Image credit: @monikh)

You needn't require a flush bank balance to get in on the trend either—styles start at just $4. From H&M to Gucci, keep scrolling to shop the hair scarves Team Who What Wear approves of.

This post originally appeared on Who What Wear UK. Next up, find out the surprising fashion item people are buying less of right now.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.