From Hailey to Rosie—Celebs Can't Stop Wearing This Affordable Jewellery Brand

If you've been following Who What Wear for a while now, you'll know that one of our favourite pastimes is championing brands that we're confident are about to be huge, so when we spotted not one, not two, not three, but at least six stylish celebrities wearing the same elegant jewellery brand, we knew we had a viral moment on our hands.

Founded in London in 2016 by Sophie Howard, fine jewellery brand By Pariah specialise in elegant, understated jewellery with a timeless feel, and in just 7 years they have built up an extensive celebrity fanbase that just keeps on growing. Karlie Kloss, Emma Corrin, and Thandiwe Newton have all been spotted in the brand, and most recently Hailey Bieber, Rosie Huntingdon-Whiteley, Bella Hadid and now Kendall Jenner have worn it too, making it one of the most exciting A-list-approved brands we've seen in an age.


(Image credit: @kendalljenner)

Kendall Jenner wears By Pariah's Curve Hoop earrings. 


(Image credit: @rosiehw / @bypariah)

Rosie Huntingdon-Whiteley wears By Pariah's Sabine Hoops. 

We all know the power of good jewellery–you can throw on a pair of jeans and a white tee, and it might look basic, but layer on a necklace or two? You've got yourself a polished, weekend uniform. And, unlike a pair of sunglasses, a piece of jewellery can feel so much more personal. Whether you're celebrating a birthday, a milestone, or even just payday, it looks like By Pariah may be the new shopping destination you should have on your radar. 

Scrolling through their back catalogue there is everything from everyday huggie hoops, to dressier drop earrings and plenty of precious stones, so there really is something for everyone. And with prices starting from around £170, you can get your hands on some celeb approved jewellery without having to break the bank. 


(Image credit: BACKGRID

Hailey Bieber wears By Pariah's Sabine Hoops for an evening out, as seen on TikTok. 

Both Rosie and Hailey are fans of the brands statement Sabine earrings, a chunky, oversized, sculptural hoop, that dresses up even the most simple black outfit, and Kendall's Curve hoops are a new, everyday classic. And the good news is, they're both still available online. Well, that is until the secret gets out. I'll race you to the checkout. 


(Image credit: @amelia_lls)

Actress Eiza Gonzalez wears the Sabine Hoops for a press event.



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Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.