Fashion Editors Are Obsessed With This Color Right Now—Shop Our Picks
Sponsor Content Created With New Balance
When it comes to purchasing cool footwear and lifestyle apparel, fashion editors have one thing in common: a love for the color grey. The always on-trend shade is the perfect classic touch to any outfit whether you're heading to the gym or to your local smoothie shop. So it's no surprise that every year, we await New Balance's annual Grey Day celebration, a special tribute to the brand's iconic signature color. This time around, New Balance is releasing a grey capsule collection with fresh sneakers and cozy attire. Keep scrolling to shop the 16 wardrobe staples that have our editors' approval.
Cool Kicks
Classic Staples
Grey Bottoms
Matching Accessories

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at goop.com. When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.
-
These Are the It Sneakers Celebrities Love to Wear With Baggy Pants and Jeans
Every It girl's go-to.
-
15 Chic Activewear Pieces You Can Wear Beyond the Gym
From Gap, Beyond Yoga, and more.
-
Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1
Hurry, there are only a few sizes left.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and Zara
Keep cool without sacrificing style.
-
Cue the Makeover Montage: My Bestie Wants a Closet Refresh, so I Sent This List of 11 Must-Have Basics
Lace-trimmed skirts and mesh ballet flats ahead.
-
My Sister Keeps Taking My Jeans and Sneakers, so I'm Having Her Get Her Own—32 Chic Picks I Highly Recommend
You can't go wrong with this classic duo.
-
I'm Bored With My Sneakers—7 Outdated Styles I'm Swapping With These Cool Nordstrom Picks
Dua Lipa knows what's up.
-
Low Profile, Suede, and Worn by Kendall Jenner—Meet the Fall It Sneakers Everyone Is Talking About
I smell a sellout.