Dec 14, 2019

5 Brands That French Girls Know and American Girls Don't—Until Now

by Nicole Kliest

When you think of French fashion, images of mysterious haute couture houses and boutique-lined Parisian avenues likely come to mind. And while that's fine and dandy, there also happens to be an equally inspiring amount of emerging brands cropping up in Paris that's parfait for anyone who likes to stay up to date on buzzworthy designer names.

Ahead, we've rounded up five French labels that are on fire right now. There's a mix of ready-to-wear pieces, bags, and footwear that's sure to leave you feeling inspired. Keep scrolling to get the lowdown on these under-the-radar brands and shop our favorite picks to add an element of je ne sais quoi to your wardrobe this season.

The Brand: Elleme

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@elleme

Founder Jingjing Fan's collection of handbags is the perfect combination of modern design and timeless craftsmanship. Her brand is based in the Marais neighborhood in Paris and is poised to be the next big bag obsession.

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@elleme

Head to Elleme if unique textures and silhouettes are a priority of yours.

The Brand: LE:APT

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@le.apt

If your wardrobe errs on the minimalist side, LE:APT is worth taking note of. The Parisian online store stocks up on independent brands that are sophisticated, affordable, and incredibly versatile.

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@le.apt

Peruse the brand's outerwear assortment—it's a can't-miss.

The Brand: Aeryne

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@aeryne_paris

"Inspired by the effortless simplicity of Scandinavian style and the confident individualism of Paris," Aeryne has swiftly become a fashion-editor favorite brand. Stock up on the label's bold pieces to help your wardrobe shine.

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@aeryne_paris

Aeryne is chock-full of splashy silhouettes, bold colors, and fun embellishments.

The Brand: Nomasei

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@nomasei_official

Founded by two Chloé veterans, this footwear label hailing from Paris is a seasonless assortment of boots, heels, and flats that elevate your outfit without overpowering it.

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@nomasei_official

Be sure to read Nomasei's manifesto regarding sustainability.

The Brand: Miræ

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@miraeparis

It's been called the "French Ganni"—and understandably so. The label is ideal for anyone who wants to add something fun and flattering to their wardrobe. Mirae releases new pieces about every two months, with about seven collections a year.

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@miraeparis

If you're perpetually on the hunt for a new going-out top or party dress, Mirae should be in your bookmarks folder.