As a digital fashion editor, I'm introduced to a dizzying number of fashion brands each month. But to be honest, only a few of these new discoveries will catch my eye and even fewer will land in my own wardrobe. (What can I say? Being picky comes with the territory.) So even though I'm always on the hunt for new fashion designers to feature in my Who What Wear stories, it takes a brand that's as wearable as it is cool for me to add it to my own outfit mix—and the following seven labels have nailed that tricky balance.
Uncovering these brands has made getting dressed that much more exciting for me, so I'm sharing them here in the hopes that they might do the same for you. In the below lineup, you'll discover the comfortable shoe brand I've been wearing to the office nonstop and the vintage-inspired sweatshirts that are making me question how I ever traveled before without them. Keep reading to find out why I'm obsessed with these seven new fashion brands, see how I'm wearing them, and then shop my favorites from each.
Manu Atelier's ankle boots have quickly risen to the top of my priority list this fall. The Duck Boots, in particular, are the perfect addition to my jeans, and on-trend details like the square toe and lace-up front have earned me tons of compliments.
Low Classic is an emerging South Korean label whose tailored blazers, loose trousers, and leather staples immediately caught my eye. Each piece has a timeless—but never boring—quality to it, making the label perfect for putting together one of the coolest capsule wardrobes in existence. I already own a pair of its trousers, but I might have to add these faux-leather cargo pants to my closet next.
I was immediately drawn to Altaire's super-structured bag shapes and cool, sleek detailing. Once I saw that Shopbop had picked up the brand (a huge stamp of approval for a brand-new label), I knew it was only a matter of time before the rest of the fashion world would follow suit.
Little High, Little Low
I've grown so accustomed to wearing the crew-necks from Little High, Little Low when I travel that now I won't even step onto an airplane without it. It's my go-to layer to combat the chilly plane temperatures, and it's also the kind of item I usually end up reaching for whenever I want another cozy layer. The brand's owner is a meticulous vintage curator, so even though these crew-necks are technically new, each one is carefully washed and dyed to get that perfectly worn-in look and feel of genuine vintage.
The dreamy floral prints and voluminous sheer pieces are what caught my eye from this Scandinavian-designed, Paris-based brand. Its Celine Dress—a ruched watercolor-print midi dress—has been making the rounds on fashion insiders' Instagram feeds, and since it's carried on Revolve, I think it's only a matter of time until the brand everywhere. But that said, their new drop of sleeker pieces like the above leather trench coat have been quickly winning me over.
I lament using the term effortless to describe clothes since it's so overused in fashion, but this is an instance where it feels justified. With an emphasis on breezy cotton pieces that make you look like you just stepped off of a boat and onto a Greek island, Johansen creates the kind of, well, effortless pieces you'll always reach for.
Essen the Label
Comfortable shoes (that don't compromise style) are hard to come by, so I was impressed by Essen, whose shoes have a timeless quality about them with certain details that make them feel more forward.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.