Free People's Summer Forever Shop

last updated 14 August 2019

Summer is somewhere on the horizon and that's reason enough for me to start stocking up on the latest swimwear. One of my go-to spots for the best bathing suits has always been Free People for reasons too many to count. So when I heard about a little exclusive opportunity the brand was offering Who What Wear readers, I flipped. Launching on February 24, Free People is introducing a brand-new section of their site called The Summer Forever Shop. But guess what? Right now, you're the only ones who can access it thanks to this little link right here.

The Summer Forever Shop will be an "online shop spotlighting the brand’s most eye-catching summer styles, ranging from exclusive swimwear to outfitting essentials," Free People tells us. Beyond the bikinis and one-pieces I've already fallen in love with, this new roll-out will be considered your one-stop shop for all things summer including accessories, dresses, and more. You all will have special access to this shopping experience from now until mid-March. After that, the shop will be live on Free People's website for the rest of the world so we suggest you stock up on the summer essentials that catch your eye ASAP.

Below are some of the bikinis I'll be hoarding until the summer season officially comes around. Since I've probably been blabbing a little too much (although I could honestly talk about swimsuits all day), go on to shop the bikinis and one-pieces I am obsessing over from Free People before everyone else does.

Tavik

Juliet Bikini Top

Available in sizes XS to L.

Rhythm

Palm Springs Bralette Top

Available in sizes XS to L.

Gnash Swim

Teardrop Crop Bikini Top

Available in sizes 2 to 8.

GNASH Swim

Frilla One-Piece Swimsuit

Available in sizes 2 to 8.

Rhythm

Sunchaser Lace-Up One-Piece Swimsuit

Available in sizes XS to XL.

Trust me—there are many more swimsuits and summer must-haves where this came from. If you want to explore the Summer Forever shop a little more, click right here and be our guest.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.