25 Fashionable Amazon Finds I'm Telling My NYC Friends About


(Image credit: The Style Stalker)

There's a special joy that comes from seeing people's faces transform when I tell them some part of my outfit is from Amazon—especially when they were the ones to inquire about where I purchased it. Their expression makes a journey through shock, disbelief, confusion, and then finally, curiosity. The follow-up question usually involves asking about my shopping process on Amazon since the behemoth retailer isn't always the first place you'd think to shop for more trend-driven items. Alas, I don't have much more of an answer other than patience and creativity.

Did you know that Amazon is actually a treasure trove of great fashion finds? There are also plenty of up-and-coming trends you can find for cheap like cow-print knee-high boots and prairie dresses. But you don't get there just by scrolling through pages of product, hoping to strike gold.

The best Amazon fashion shopping approach is to go into it knowing what you're searching for and then getting creative with your search terms. Love the pastel-cardigan trend and hoping to find something that doesn't look like your grandma's rejects? Try getting ultra-specific with your search terms like typing in "cropped fuzzy cardigan" or "button-down knit cardigan with collar." Most importantly, don't forget to vet the product via the reviews.

Instead of leaving you hanging, I'm giving you an inside look at the Amazon fashion items I currently have sitting in my cart—even before I've let my own most fashionable NYC friends in on them. Let the shock ensue.


Tops and Knits

Pants and Skirts



Bags and Accessories


Up next, 24 small but life-changing Amazon beauty buys we can't get enough of.

Contributing Editor

Ray Lowe is a contributing editor for Who What Wear. She's spent the last decade living in New York, but now that she professionally works from home, she's slowly been going back to her roots by splitting time between NYC and L.A. A year ago, she left a four-year stint as a fashion editor for Refinery29 to explore the freelance life. Nowadays, she does just about everything from penning online articles (for Who What Wear, Refinery29, Elle, Cosmo, and many more) to writing scripts, styling, and finding ways to fuse her love for both Disney and fashion. Her main beat is fashion (trends, emerging brands, affordable finds, you name it), but you may find her dropping in with a beauty story every now and then. As for her personal style, she'd best describe it as a balanced blend of basics and contemporary trends, often with a dash of Mickey Mouse thrown in for good measure. In her spare time, she can be found coddling my pets (a French bulldog and a rescue cat), curating travel itineraries for her friends, scrolling through Instagram for up-and-coming brands, and watching so-bad-they're-good films.