I'm From Miami—4 Affordable Swimwear Brands I Reach For Every Summer

Summer has officially begun, which means it's the perfect time to shop for this year's best swimsuit styles. From vibrant, saturated shades to ultra-strappy silhouettes that are perfect to take you from day to night, swimsuit trends in Miami are on another level. (Trust me—I would know.) As a Miami native, it's all I thought about before moving to New York City. Swimsuit season, frankly, is all the time.
While the season's best new bikinis are already out and top dollar, you can get your hands on affordable bikinis and one-piece swimsuits that look designer but don't have the extra zeros. There's a great selection of cool swimsuits Miami girls swear, and they're under $100—a steal considering the price you could pay for fun, trendy two-piece separates nowadays. To prep for my upcoming summer travels, I hunted down some cheap swimsuits that tap into the biggest trends at an attainable price point.
While these swimsuits are very wallet-friendly, they also read as much more expensive than their price tags and will have you primed for a fashion-girl summer. With prices these great, I feel they'll be out of stock in no time, so I recommend adding them to your cart before your favorite style ends up on the sellout list. Let the beach season begin.
H&M
Zara
Given the stretchy material of this bikini, it's perfect to keep in your drawer so that it grows and changes with you.
Zara's swimsuit section has been on fire recently. This is the third swimsuit in a row I've added to my cart.
Monday Swimwear
Superdown
Shop More Chic Swimsuits

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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