Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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 This Is the Chic Bag Trend Fashion People Swear By Right Now This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments! By Jennifer Camp Forbes 
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 These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight Reel These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out. By Jennifer Camp Forbes 
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 The 35 Most-Wanted Luxury Buys of Fall 2025, Period The 35 Most-Wanted Luxury Buys of Fall 2025, PeriodThe It heels, celebrity-approved handbags, and statement outerwear pieces that are defining the season. By Anna LaPlaca 
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 These 29 Free People Finds Will Sell Out by November 15 These 29 Free People Finds Will Sell Out by November 15Everything we're eyeing (and buying). By Michelle Scanga 
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 My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RN My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern. By Nikki Chwatt 
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 I’m a Senior Shopping Editor—These Elevated Yet Affordable Nordstrom and Old Navy Fall Picks Have My Attention I’m a Senior Shopping Editor—These Elevated Yet Affordable Nordstrom and Old Navy Fall Picks Have My AttentionJust about everything is under $100. By Jennifer Camp Forbes 
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 I'm Planning Ahead—These 6 Chic Bags Would Make the Perfect Gift This Holiday Season I'm Planning Ahead—These 6 Chic Bags Would Make the Perfect Gift This Holiday SeasonI wouldn’t be complaining if they showed up on my doorstep. By Sierra Mayhew 
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 A First-of-Its-Kind Collaboration: Introducing New Balance x TAG Heuer A First-of-Its-Kind Collaboration: Introducing New Balance x TAG Heuer"It's a true partnership—something that we've been building over time together." By Eliza Huber 

