Instagram Just Confirmed It: This Elegant, Minimalist The Row Bag Is About to Reach Cult Status
Understated but undeniably chic, The Row's Faye Bag is the kind that subtly elevates everything you pair it with.
Keeping up with The Row’s latest It-bags is something I take very seriously. So seriously, in fact, that I regularly scan the best-dressed women on my Instagram to see whether they’ve already adopted the brand’s newest styles. So when I saw Rosie Huntington-Whiteley carrying The Row’s Faye bag in her latest Instagram post, it confirmed what I already suspected—the timeless top-handle style is on track to reach cult status.
With the same stealth-wealth elegance that defines every The Row design, the Faye bag has all the makings of a future It-piece. The bowling-style silhouette is what really sets it apart, alongside the slightly grained leather that gives it that perfectly worn-in feel so often associated with quiet luxury. The leather is buttery soft, and it’s currently available in two considered shades: deep chocolate brown and classic black. much like the Marcel and Marlo styles, the Faye Bag has just enough structure to feel polished while still being soft and wearable.
Rosie Huntington Whiteley wearing The Row Faye Bag and Saint Laurent Jacket.
Rosie styled her brown Faye bag with a technical funnel-neck jacket from Saint Laurent, relaxed barrel-leg jeans and black pointed-toe boots, adding just enough contrast to an otherwise understated look. Shop the Faye bag, along with more of the brand’s quietly iconic handbags, below.
Shop The Row Faye Bag
Shop COS Bowling Bag
Shop More The Row Bags

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.