The Rich-Looking Color Trend That's Better Than Black (Yes, Really)
Like clockwork, a few colors emerge from the back of our closets once temperatures begin to drop. Black! Brown! Beige! They are all the fashion crowd's informal welcoming committee for fall. But beyond the more obvious shades, occasionally there will be a few other colors that manage to capture our attention. Recently, some of those hues that have taken the runways by storm include oxblood, dove gray, and even olive green—which all, ironically, can be considered fall neutrals. For the record, these color trends are far from groundbreaking. However, for some fashion people, the mere concept of opting for clothing that's not black, brown, or beige can be, well, earth-shattering. Considering that we've seen so many conversations crop up around alternatives to black, it's only a matter of time before one color comes back into the chat: navy.
Before you scream at your screen, hear me out. Embracing color can be challenging for the fashion crowd (no shade intended). But opting for an unexpected neutral like navy allows us to make our everyday staples feel a bit more elegant with little effort. But if that's not enough to sell you on this shade, keep scrolling. In an effort to prove that this color is actually, dare I say, the "new" black, I've pulled ample proof that this particular shade permeated F/W 24 collections. Ahead, you'll find a few styling examples of this color trend on the runway and a curation of the best navy clothing for fall from Nordstrom, H&M, Aritzia, J.Crew, and a few other retailers. Fair warning: This story may cause you to want to stop wearing all-black. Proceed with caution.
I'm a sucker for a pinstripe suit.
Pair with the matching Portia Pant ($275).
This post was published at an earlier date and has since been updated.

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
-
I've Worked at Who What Wear for 10+ Years—Here's My Fall 2025 Shopping List for Cool and Classic StyleI won't lead you astray.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
A Fashion Snob's Guide to Old Navy: The 29 Chicest Items I'm Buying for Under $65 This FallElevated and affordable.
-
Funnel-Necks! Plaid! Fringe! 41 Of-the-Moment Fall Items Under $500Very 2025.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing NonstopThe easiest way to add a luxe touch to your outfit.
-
5 2026 Color Trends I'm Already Stealing From Louise Trotter's Bottega Veneta DebutButter yellow! Navy! Pops of green!
-
I Always Buy Sweaters From Net-a-Porter and J.Crew—These 33 Are Worth ItWe're talking cashmere, alpaca, cotton, and wool.

