Louis Vuitton's New Signature Bag Is Here—Hello, It Bag
Leave it to Louis Vuitton to, yet again, launch a new It bag. Introducing the LV Biker. This new signature bag, created by the artistic director of women’s collections, Nicolas Ghesquière, takes notes of the house’s S/S 25 collection’s theme of “soft power." It’s inspired by biker jackets, giving it that effortlessly cool and powerful vibe, and has a soft, foldable structure, making it a highly elegant silhouette.
The LV Biker comes to life with the introduction of new leather techniques, borrowing details from the house’s trunk making. It’s also versatile with multiple straps to be worn as a clutch, in the elbow, on the shoulder, or as a crossbody bag.
Keep scrolling for a preview of the bag, available in three sizes and various colors. The style will be available for preorder online on February 21, 2025, and launches in stores worldwide on February 28, 2025.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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